Collective Gallery recently partnered with spirits brand Bacardí for National Rum Day to introduce their latest limited edition BACARDÍ Reserva Ocho Sherry Cask Finish. To accompany the launch of this product, Bacardí enlisted our artist and CEO Cam Kirk to not only capture the press images but create a NFT (Non-fungible token) as well. Our artists Bre'Ann White and Scrill Davis also worked on this project as BTS Directors and social influencers.

Proceeds from the NFT sale will directly benefit the “Backing the B.A.R.” initiative, presented by the NAACP. Check out some of the amazing shots from this campaign below.